In Chapter 2 of the Business Style Handbook, authors Helen Cunningham and Brenda Greene highlighted a few important points to always keep in mind, especially when it comes to business writing. For example, they repeatedly emphasized that “writing that is clear, concise, and accurate” is incredibly crucial. That’s because those three components affect many aspects of writing. If you write clear sentences, then it’s possible to convey your information better to your audience. In turn, that increases your credibility with your audience as well as increase the chance that you will achieve your goal (e.g. sell a product, create a deal with a company).
In addition, being concise is also important when it comes to writing. Writing about your material in a concise—or even lengthy—manner affects how it’s perceived by your audience. Use language that will be easily understood and do not present it in a way that will make it extremely difficult to understand. For instance, a doctor won’t explain to a patient his or her condition using medical jargon. (This is considering the patient isn’t familiar with the medical field and medical jargon.) Instead, the doctor will explain it in simple, logical terms that will be easy for the patient to understand. Accuracy is also important because mistrust and inaccuracy will not establish your credibility, which affects how your audience interrupts your information and/or product.
When I read Chapter 1 of Excellence in Business Communication, I was very intrigued by the “Basic Communication Model” on page 11. In the Introduction of Communication course I took with Professor Gary Deaton, he taught a similar model. I think this model is very useful because it gives a broad explanation of how to write effectively. Most of all, I found the discussion of the “Social Communication Model” and the hybrid model to be the most interesting. The Social Communication Model is very basic, but ultimately it highlights “how a single idea moves from one sender to one receiver” (Bovée 14). Like stated in the textbook, the hybrid model is used in order to combine the traditional model and social communication model because the latter cannot work for every situation, business, or organization.